Google Business Profile Archives - Iconier

.com, .org, or .net? How to Pick the Perfect Domain Extension

Rish Sharma — Mon, 23 Dec 2024 11:20:45 +0000

Do you want to start your own business? And wanted to figure out where to start. Let us help you with that. First, choose a business name and then secure a domain. The choice of domain extension depends on the type of your business, like building a blog, running a non-profit organization, or a digital marketing agency.

The domain extension you choose —like .com, .org, or .net—can affect how people see your website. In this blog post, we’ll understand domain extensions and the differences between .com vs .net and .org, and we will help you choose the best one for your website.

What is a domain extension?

The domain extension is part of your website address, like .com, .org, or .net. You see domain extensions all the time and probably give them no thought. But It shows what kind of website it is. So, it’s essential to understand every single extension before securing a domain for your business.

For example:

.com is for businesses and general use.
.org is for organizations, especially non-profits.
.net is often used for tech-related sites.

You can also read: What Is Performance Marketing? Strategies to Drive Results

Types of Internet Domain Extensions

There are three main types of domain extensions. Before securing any domain for your website, you need to be familiar with the generic, sponsored, and country codes.

Generic Domain Extensions: This is one of the most common categories of extensions, like .com, .org, and .net. Most of the business owners use this domain ending in their website. They are not tied to any specific location or industry, so that anyone can use them. Some of them are free, too. Ideal for businesses, blogs, and personal websites.

Sponsored Domain Extensions: This type of domain is commonly used by organizations, like .edu for schools or .gov for government websites. This is different from generic domain extensions. Ideal for organizations like education, government, or the military.

Country Code Domain Extensions: Extensions like .uk (United Kingdom) or .ca (Canada) are for websites in specific countries. If you want to establish a country-specific business. This extension will be a better choice for your business. But in future, if you want to be internationally available, then go with the generic domain extension from the start of your business. Ideal for companies that focus on a localized audience.

You can also read: Mastering Lawyer SEO: Boost Your Firm’s Online Visibility

What does a .org domain extension mean?

A .org domain extension is one of the top-level domain(TLD) that stands for “Organization”. This domain is most commonly used by non-profits, charities, and the groups that serve the community.

The most popular examples of the .org domain extensions are Wikipedia.org, RedCross.org, and UNICEF.org.

Pros:

This extension makes your website trustworthy and focused on helping others.
A good fit for non-profits, educational sites, and open-source projects.
It’s easier to find an available name compared to .com.

Cons:

People may type.com when trying to visit your website.
It’s not the best choice for businesses or e-commerce.
It costs money

What does a .com domain extension mean?

A .com domain extension is one of the top-level domain(TLD) that stands for “commercial”. This domain is most commonly used in web and email addresses. If you want to start your own business, always choose the .com domain extension. This is the most popular domain extension in the whole world.

The most popular examples of the .com domain extensions are Google.com, Amazon.com, Facebook.com, and Apple.com.

Pros:

This extension is recognized and trusted by nearly everyone.
Easy to remember.
Works well for every business’s website.
It gives your business better visibility globally.

Cons:

Many .com domain names are already taken. So, you need to be creative when choosing a domain for your business.
It can cost more to buy a .com domain if the name is in high demand.

What does a .net extension mean?

A .net domain extension is a generic top-level domain (gTLD) that stands for “network”. Tech companies, internet service providers, and similar businesses commonly use this domain extension.

The most popular examples of the .net domain extensions are Slideshare.net, SpeedTest.net, and Behance.net.

Pros:

It will be a good option if your website is about technology or online services.
It’s easier to find a name compared to .com.

Cons:

It’s less well-known or trusted than.com.
People may type .com instead of .net.
People cannot remember your business URL for that long period. So, it affects the visibility of your business.

Which is more popular- .org vs .net vs .com

Every single domain extension has unique benefits and disadvantages. For example, .com is most commonly used in web and email addresses, .net is for Tech companies, internet service providers, and similar businesses, and .org is most frequently used for organizations, especially non-profits.

Every single extension has its pros and cons. So, the best one depends on the type of your business.

However, .com is the most popular domain extension choice for websites. It’s what people usually think of while typing web addresses. And this is the reason why it’s most trusted and widely used.

However, you should always understand your business goals first and choose the domain extension accordingly.

You can also read: SEO for Healthcare Professionals: Boost Online Visibility, Book More Appointments

.com vs .org: Which is best?

Both are the best choices; which works well for you depends on your business.

.com is best for commercial companies, building an e-commerce store, starting a personal blog, and general use.

On the other hand, .org is for organizations, especially non-profits, charities, or community groups.

First, understand what you want to achieve through your business, then choose the domain extension.

Key Points to remember:

Perception: .com is most commonly used for commercial businesses. At the same time, .org is for non-profit organizations.
Availability: Finding a .com domain might be challenging compared to the .org.
Credibility: .com is more trustworthy and authorized than the .org domain extension.

How to get the domain extension that is right for your business?

It depends on various factors like:

Know Your Website’s Purpose: First, understand your website’s purpose and what you want to achieve through your website.
Think About Your Audience: Pick an extension that fits your audience’s expectations and whom you want to help.
Check Availability: If your preferred domain name extension isn’t available as a .com, see if it’s free as a .net or .org.

Does Domain Extension Affect SEO?

Your domain extension has a negligible impact on your website’s SEO. What matters is your content and how well your website serves visitors. The type of marketing you are using to make your business stand out from your competitors. .com domains often perform better because people trust and click on them more.

So, start choosing the right domain name based on your business today. Always remember your domain name and extension should reflect what your website is about.

Always choose the one which is easy to remember, fits your goals, and makes sense for your audience.

You can also read: 2025 Marketing Calendar: Stay Ahead with This Comprehensive

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Have a project to discuss? We are Ready

+1 (702) 238 5098

Rishabh Sharma (Rish)

Founder, ICONIER Inc.

Over 7 years of experience in managing digital products with a specific focus on branding, lead generation, and delivering custom IT Solutions. Graduated from the University of London (U.K) in Business & Management. Rish saw the opportunity to improve and digitalize operations for small and large businesses by providing simple and innovative online solutions.

The post .com, .org, or .net? How to Pick the Perfect Domain Extension appeared first on Iconier.

2025 Marketing Calendar: Stay Ahead with This Comprehensive

Rish Sharma — Sat, 21 Dec 2024 09:38:11 +0000

As a business owner or marketer, you’re familiar with various marketing strategies. However, implementing them effectively can sometimes overwhelm you. We understand, so we have built a marketing calendar for 2025. Whether you’re a small business owner or a multi-billion dollar company, it doesn’t matter. This calendar works best for everyone.

In this blog post, you will understand the importance of a 2025 Marketing Calendar, how to build it, and the social media marketing calendar ideas.

What is a Marketing Calendar?

A marketing calendar is a tool that helps businesses schedule their marketing campaigns over a set period. It gives you a complete overview of all your marketing efforts, such as the holiday marketing campaign, product launches, and content deadlines. So, it’s essential to have a annual marketing calendar to manage consistency in 2025.

You can also read: What Is Performance Marketing? Strategies to Drive Results

Why is it essential to have a marketing calendar plan for 2025?

A well-planned marketing calendar helps you stay organized and focused on your business.

Time Efficiency: It prevents last-time chaos by ensuring that all marketing activities are scheduled well in advance in 2025.

Better Strategy: It helps you align your marketing activities with your business goals, such as increasing sales or boosting brand awareness.

Consistency: A calendar helps you stay consistent in your monthly marketing goals.

Improved Engagement: By planning, you can enhance user engagement through social media holiday marketing.

You can also read: Mastering Lawyer SEO: Boost Your Firm’s Online Visibility

Key Dates in the 2025 Marketing Calendar

January 2025

In 2025, Start fresh with strong promotions in your business. January is the perfect month to set the tone for the year.

January Marketing Calendar Ideas

Start a New Year’s Sale by offering a special discount on your product or service.
Share your business goals for 2025 with your audience using social media, email newsletters, or blog posts. Also, engage with them by asking about their New Year’s resolutions.
Host or participate in National Blood Drive month. This shows your company values social responsibility.
Write a holiday round-up blog post. Show how you and your team celebrated the holidays, and also share some pictures to connect with your audience personally.
Review your local PPC ads to ensure your bids use the right keywords as the year begins.

January Social Media Calendar Ideas

Start using a social media marketing calendar with engaging and relatable posts according to your audience’s needs in 2025.

Jan 8: Bubble Bath Day

Celebrate Bubble Bath Day and encourage your audience to relax and self-care.

Example Post:

“Taking care of yourself is important! Relax with a nice bubble bath today and feel refreshed. #BubbleBathDay”

Jan 13: Make Your Dream Come True Day

Share an incredible experience you and your team have gone through and how you have tackled it. Ask your audience about their dreams for 2025 and encourage them to share.

Example Post:

“Dream big and make it happen! What’s one dream you want to achieve this year? Let us know! #DreamComeTrueDay”

Jan 20: Martin Luther King Jr. Day

Celebrate Martin Luther King Jr. Day by sharing one of his inspiring quotes. Ask your audience what’s the biggest lesson they have learned from him.

Example Post:

“The time is always right to do what is right.” — Martin Luther King Jr.

February 2025

Now analyze your January month marketing efforts and start working for the new month with fresh marketing ideas.

February Marketing calendar Ideas

Offer special deals or promotions on Valentine’s Day and show your audience how much you love them.
Encourage your audience to show kindness and love to everyone by doing a noble cause. And tell them the power of positivity.
Tie your promotions to the excitement of Super Bowl Sunday. Offer discounts, run game-day contests, or create football-themed posts to attract attention.

February Social Media Calendar Ideas

Start using a social media marketing calendar with engaging and relatable posts according to your audience’s needs.

Feb 9: Super Bowl Sunday

Share predictions, run polls, or offer game-day discounts.

Example Post:

“Game day is here! Who’s your pick for the win? Share your predictions below! #SuperBowlSunday”

Feb 14: Valentine's Day

Spread the love with heartfelt messages and special offers. Appreciate your customers and tell them how much you love them. Also, you can ask how they feel to be a part of your organization.

Example Post:

“Happy Valentine’s Day! We’re feeling the love and want to share it with you. Enjoy [special offer] today! #ValentinesDay”

Feb 17: Random Act of Kindness Day

Encourage your audience to spread kindness and share their stories of doing good deeds. Highlight the importance of small acts that make a huge difference.

Example Post:

“Let’s make the world a little brighter! Share one small act of kindness you’ve done today, and let’s inspire each other. #RandomActOfKindnessDay”

You can also read: SEO for Healthcare Professionals: Boost Online Visibility, Book More Appointments

March 2025

Keep your posts and ideas simple and focused according to your audience’s needs. Also, analyze how your audience is reacting.

March Marketing Calendar Ideas

Appreciate the efforts and show gratitude to your employees. Tell them how they are part of this organization.
Celebrate Pi Day with creative offers or fun, math-related posts that engage your audience.
Shine a spotlight on small businesses for National Mom and Pop Business Owners Day. Partner with or celebrate local businesses to build community connections.

March Social Media Calendar Ideas

Here are key dates to inspire your March social media content.

Mar 7: Employee Appreciation Day

Take time to celebrate your team’s hard work. And also feature your best employees on your social media.

Example Post:

“Today, we’re saying THANK YOU to the amazing people who make our business great. We couldn’t do it without you! #EmployeeAppreciationDay”

Mar 14: Pi Day

Celebrate Pi Day with fun and engaging posts. Offer discounts (think $3.14 off!) or run a pie-themed promotion.

Example Post:

“Happy Pi Day! Let’s celebrate with a slice of pie or a deal that’s as sweet as 3.14! #PiDay”

Mar 29: National Mom and Pop Business Owners Day

Celebrate the hard work of small business owners. If you’re a small business, share your story. If not, support local businesses by giving them a shout-out.

Example Post:

“Today, we honor the heart and hustle of small business owners everywhere! Thank you for making our communities thrive. Tag your favorite local business and show them some love! #MomAndPopBusinessOwnersDay”

You can also read: SEO for Travel Businesses: Strategies to Dominate Search and Attract Travelers

April 2025

April month is full of fun and creative opportunities to connect with your audience. Use some creative marketing ideas to plan your new campaigns that engage, entertain, and inspire.

April Marketing Calendar Ideas

Entertain your audience with light-hearted fun and harmless pranks.
On National Pet Day, tell your audience to share their pet videos and tag your organization. And the top lucky five winners will get 50% off on your products.
Celebrate Earth Day by promoting eco-friendly practices or sharing some sustainability tips.

April Social Media Calendar Ideas

Some ideas for your social media posts:

April 1: April Fool's Day

Use humor to engage your audience. Create a fun, harmless prank or share a joke to bring some laughter to the day.

Example Post:

“We’ve got big news: Our coffee shop is now offering caffeine-free coffee! Gotcha! Happy #AprilFoolsDay—share your best prank ideas below!”

April 11: National Pet Day

Encourage your audience to share pictures and videos of their pets.

Example Post:

“It’s #NationalPetDay, and we’re all about celebrating our four-legged friends! Share a picture of your pet in the comments—we’d love to see them!”

April 22: Earth Day

Promote sustainability and environmental awareness with actionable tips.

Example Post:

“Happy #EarthDay! Let’s work together to keep our planet clean and green. Here are 5 simple ways to make a difference today: [list tips]. How are you celebrating Earth Day?”

May 2025

May is the perfect time to celebrate cultural traditions, honor loved ones, and show gratitude to those who serve.

May Marketing Calendar Ideas

Take some time and analyze your competitors and outperform better than them.
Keep your social media pages updated and reply to every comment that has any queries related to your products or services.
Start giving discounts to your repeatable customers. And in return, they will start performing word-of-mouth marketing about your business. So, it will be a win-win situation for both of you.

May Social Media Calendar Ideas

Some social media posts ideas to keep your audience engaged.

May 5: Cinco de Mayo

Celebrate the day by sharing authentic cultural content, such as traditional recipes, history, or festive greetings.

Example Post:

“Happy #CincoDeMayo! Today, we honor the rich history and vibrant culture of Mexico. What’s your favorite way to celebrate this special day?”

May 11: Mother's Day

Share a respectful and appreciative post for all mothers. And also create a promotion for moms.

Example Post:

“Happy #MothersDay to all the wonderful moms who fill our lives with love and care. Here’s to you! Share a special message for your mom in the comments.”

May 26: Memorial Day

Pay tribute to those who served by sharing a message of remembrance and gratitude. Consider offering a discount for veterans or military families.

Example Post:

“Today, we honor the brave men and women who made the ultimate sacrifice for our country. Thank you for your service. #MemorialDay”

You can also read: What Are Backlinks and Why Are They Important?

June 2025

June is the perfect time to refresh your marketing strategy calender. Also you can plan for the next 6 months.

June Advertising Calendar Ideas

Also you can launch a mid-year customer feedback campaign to understand how you can improve and serve your customers better.
Also go live on your social media channels for better interaction with your customers.
Also you can run a summer sale with some reasonable discounts.

June Social Media Calendar Ideas

Some social media posts ideas for june month:

Jun 5: World Environment Day

Encourage your audinece to take some actionable steps for better greener planet.

Example Post:

“Happy #WorldEnvironmentDay! Let’s make our planet a better place—one small action at a time. Share how you’re going green this year!”

Jun 15: Father's Day

Share a story about fatherhood, create a Father’s Day promotion, or encourage followers to share their dad’s favorite moments.

Example Post:

“Cheers to all the amazing dads out there! This #FathersDay, let’s celebrate the love, guidance, and dad jokes that make life special. Share your favorite dad memory below!”

Jun 20: Take Your Dog to Work Day

Highlight the joy of pets in the workplace. Encourage your followers to post their pets “working” at home or in the office.

July 2025

Keep posting that provides value with entertainment to your audience.

July Marketing Calendar Ideas

Also start writing SEO-Optimized content for your audience. This will increase the reach of your content.
Always encourage your audience and show them they are part of your organization.
Always remember people buy emotionally not logically. Start interacting with them.

July Social Media Promotional Calendar Ideas

Here we are sharing the content calender for July 2025.

July 4: Independence Day

Celebrate Independence day with a patriotic sale. Offer deals like “Buy 1, Get 1 Free”.

July 18: World Listening Day

On World Listening Day, Listen your customers queries and try to solve them for better customer experience. Also encourage their feedbacks and try to incorporate them in your business.

Example Post:

“Today is all about listening! We want to hear from YOU—tell us how we can improve or what you’d love to see next.”

July 21: National Junk Food Day

Offer some lighthearted promotions related to popular snacks. Post a poll or quiz asking followers asking about their favourite junk foods.

Example Post:

“Happy #NationalJunkFoodDay! What’s your guilty pleasure: salty or sweet? Let us know in the comments, and don’t forget to treat yourself today!”

You can also read: Why is Using Someone’s Personal Email Address More Effective?

August 2025

August is the perfect month to combine back-to-school energy with relaxation and meaningful causes.

August Marketing Calendar Ideas

Focus on improving your strategies, read books and analyze your competitors.
Always be a giver in your business.
Focus on self-improvement, giving back, or fun summer activities to keep your content relevant and engaging.

August Social Media Calendar Ideas

Aug 9: National Book Lovers Day

Write content such as “5 Books Every [Your Audience Type] Should Read”.

Example Post:

“Happy #NationalBookLoversDay! Our team’s must-read pick this month is [Book Title]. What’s on your reading list? Let us know below!”

Aug 15: National Relaxation Day

Share quizzes like “What Book Matches Your Personality?” or run polls asking about favorite relaxation activities.

Example Post:

“Take a deep breath—it’s #NationalRelaxationDay. Whether it’s a bubble bath, a good book, or a walk in nature, make time to relax today. What’s your favorite way to unwind?”

Aug 17: National Nonprofit Day

Encourage followers to tag a friend who inspires them or nominate a nonprofit they love.

Example Post:

“Today we celebrate the incredible work of nonprofits on #NationalNonprofitDay. Join us in supporting [Nonprofit Name]—a portion of today’s sales will go directly to their mission. Together, we can make a difference!”

September 2025

September Marketing Calendar Ideas

Launch a Labor Day sale with exclusive discounts on products or services, emphasizing “hard work deserves a reward.”
Highlight your team’s efforts with a “behind-the-scenes” post or a blog showcasing how your employees contribute to your success.

September Social Media Calendar Ideas

This monthly digital marketing calendar will help you in boosting sales and growth of your business.

Sept 1: Labor Day

Give some special discounts and offers.

Example Post:

“This Labor Day, we honor all the hard workers who make a difference every day. Enjoy [X% off] on our Labor Day Sale and treat yourself to something special! #LaborDaySale”

Sept 22: First Day of Fall

Share tips like “5 Ways to Refresh Your Home for Fall” or “Fall Trends You Can’t Miss.”

Example Post:

“Hello, fall! As the leaves change, so do we. Check out our new fall collection and get ready for cozy days ahead. What’s your favorite thing about autumn? #FirstDayOfFall”

Sept 29: National Coffee Day

If you’re in the food or beverage industry, offer a discount on coffee or coffee-flavored items.

Example Post:

“Happy #NationalCoffeeDay! Fuel your day with [X% off] on all coffee-inspired products. What’s your favorite way to enjoy coffee—iced, hot, or something fancy? Tell us below!”

You can also read: Mastering Real Estate SEO: A Comprehensive Guide to Boosting Leads and Sales

October 2025

October is perfect for engaging your audience.

October Marketing Calendar Ideas

Share positive customer stories or highlight small acts of kindness that bring smiles.
Ask your audience to share what makes them smile or create a challenge to spread smiles.

October Social Media Calendar Ideas

Oct 3: World Smile Day

Pair a happy message with a limited-time discount, e.g., “A reason to smile: Get 20% off today!”

Example Post:

“Let’s make the world brighter, one smile at a time. What’s the last thing that made you smile? Share with us! #WorldSmileDay”

Oct 10: World Mental Health Day

Share tips on self-care or resources for mental health support.

Example Post:

“Mental health matters. Take a moment for yourself today—whether it’s a deep breath, a walk, or a quiet break. How do you prioritize your well-being? #WorldMentalHealthDay”

Oct 31: Halloween

Invite your audience to share pictures of their Halloween costumes for a chance to win a prize.

Example Post:

“Happy Halloween! Trick or Treat? Don’t miss our frightfully good deals available only today! What’s your costume this year? #HalloweenFun”

November 2025

November is ideal for heartfelt gratitude, honoring veterans, and boosting holiday sales.

November Marketing Calendar Ideas

Post a heartfelt thank-you message to honor veterans and their families.

November Social Media Calendar Ideas

Nov 11: Veterans Day

Share stories of veterans in your team or community.

Example Post:

“Today, we honor the brave men and women who served. Thank you for your sacrifice and dedication. #VeteransDay”

Nov 27: Thanksgiving

Offer a Thanksgiving sale or gift for loyal customers.

Example Post:

“This Thanksgiving, we’re grateful for YOU—our amazing customers! What are you most thankful for this year? Share with us below. #Thanksgiving2025”

Nov 29: Small Business Saturday

Highlight how supporting small businesses makes a big impact.

Example Post:

“Small businesses, big impact! Support your local community this #SmallBusinessSaturday and enjoy special offers from us. Thank you for shopping small!”

December 2025

End the year on a high note with festive cheer.

December Marketing Calendar Ideas

December Social Media Calendar Ideas

Dec 14: Free Shipping Day

Pair free shipping with a holiday gift guide to increase sales.

Example Post:

“Skip the shipping costs! Shop today and enjoy FREE shipping on all orders. Don’t wait—holiday magic won’t last forever! #FreeShippingDay”

Dec 21: First Day of Winter

Ask your audience to share their favorite winter traditions or activities.

Example Post:

“Winter is here! Let’s embrace the season with warmth and joy. What’s your favorite thing about winter? #FirstDayOfWinter”

Dec 31: New Year's Eve

Ask your audience about their goals for the upcoming year.

Example Post:

“Cheers to an amazing 2025! Thank you for being part of our journey. Here’s to a brighter year ahead. What’s your New Year’s resolution? #HappyNewYear”

Start using this marketing roadmap in 2025! Always be creative before launching any campaign. Always do in the favor of audience. And always appreciate your audience feedback. This is one of the best “2025 Marketing Events Calendar” for every single business. Start using it effectively today. And you can also use it as a 2025 Campaign Calendar for your new launches.

You can also read: Why Should You Hire a Digital Marketing Agency?

Social Share

Have a project to discuss? We are Ready

+1 (702) 238 5098

Rishabh Sharma (Rish)

Founder, ICONIER Inc.

The post 2025 Marketing Calendar: Stay Ahead with This Comprehensive appeared first on Iconier.

Mastering the Review Request: The Art of Requesting Customer Reviews

Rish Sharma — Fri, 20 Dec 2024 09:13:54 +0000

In today’s competitive digital world, Customer reviews are one of the most powerful tools to stand out from your competitors. They help build trust, attract new customers, and boost your online presence. But how do you ask for reviews in a natural and effective way?

In this article, we’ll understand effective strategies for asking for customer reviews that help you get the feedback you need to grow your business.

Benefits of Positive Reviews

Positive reviews aren’t just nice to have—they’re essential. Here’s why:

Enhance your online credibility.
Improve search engine rankings.
Influence purchasing decisions.
Build trust with new customers.

For example, Google reviews for businesses often determine whether a customer chooses your service or moves on to a competitor.

You can also read: What Is Performance Marketing? Strategies to Drive Results

How to Ask Customers for Reviews

Provide Great Service: The best way to get a positive review is to provide a great experience with your service or product. Customers are more likely to leave positive feedback if they’re happy with your service.

Ask at the Right Time: Timing matters. The best time to ask for a review is when your customer is more happy and satisfied- right after a purchase, a successful service, or a great experience.

Personalize Your Request: Make your request feel personal and sincere. Instead of saying, “Leave a review,” try this: “We hope you loved your experience with us! Would you mind sharing your thoughts by leaving a Google review?”

Keep It Short and Simple: Your message should be clear and to the point. For example: “We’d love to hear your feedback. Click here to write a review on Google. It only takes a minute!”

Respond to Reviews: When customers take the time to leave a review, respond to them. Thank them for positive feedback and address any concerns mentioned in negative reviews. This shows you care about their experience.

Highlight Positive Reviews: Showcase your best reviews on your website or social media. Positive feedback encourages others to leave a review too. And this brings authority and credibility for the new customers to buy your product or service.

Create a Review Company Request Page: Make it easy for customers to leave reviews by creating a dedicated page on your website.

Include:

A thank-you note.
Instructions on how to write a Google review.
A direct link to your review page.

You can also read: 10 Proven Marketing Strategies to Boost Your Restaurant’s Visibility

Monitor and Learn from Reviews: Pay attention to what customers are saying in their reviews. If there are areas for improvement, take action. Learning from feedback helps your business grow.

Use Social Media to Get More Reviews: Social media is a great way to encourage reviews. Post reminders with links to write a product review on Google or ask followers to share their experiences.

Why Google Reviews Are Important: Google reviews for businesses help you stand out in search results and attract more customers. They’re a powerful way to enhance your reputation and build trust.

How to Respond to Negative Reviews Professionally?

Nobody likes negative reviews, but they can be a chance to show your professionalism. Here’s how to handle them:

Thank the customer for their feedback.
Apologize for their experience.
Offer to fix the issue.
Take the conversation offline if needed.

Handling complaints well can turn unhappy customers into loyal ones.

You can also read: Ways to Boost Sales During the Holidays

How to write a good review on Google?

Make it easy for your customers to leave a review by guiding them:

Log into Google.
Search for your business.
Click on “Write a Review.”
Rate your business and leave feedback.
Submit the review.

This helps customers understand how to write a review online and encourages them to share their thoughts.

Getting customer reviews doesn’t have to be hard. Focus on providing great service, asking at the right time, and making the process simple. Use platforms like Google and Yelp to build trust and attract more customers.

Start today by encouraging your customers to write a positive review—it’s one of the easiest ways to grow your business! Consistently monitoring your business review hold ensures you stay updated on feedback, allowing you to address any concerns and maintain a strong reputation.

Social Share

Have a project to discuss? We are Ready

+1 (702) 238 5098

Rishabh Sharma (Rish)

Founder, ICONIER Inc.

The post Mastering the Review Request: The Art of Requesting Customer Reviews appeared first on Iconier.

Tips to Maximize ROI with Google Local Service Ads

Rish Sharma — Tue, 17 Dec 2024 07:08:01 +0000

Google Local Service Ads (LSAs) are a great tool for businesses that want to get noticed online and attract quality customers. These ads appear at the top of Google search results, with the Google Guaranteed badge that builds trust and helps drive more business. In this article, we’ll share simple and practical tips to help you get the most out of your Google Local Service Ads and boost your ROI.

What Are Google Local Service Ads?

Google Local Service Ads are special ads that businesses pay for based on leads they receive, not clicks. These ads show up at the top of Google’s search results, displaying your business details like reviews, ratings, and availability. They help local businesses connect with customers who need their services right away.

You can also read: 2025 Marketing Strategy: Future-Proof Your Brand and Stay Ahead of Competitors

What Businesses Can Use Google LSAs?

Businesses in local service industries such as plumbing, electrical work, HVAC (heating and air conditioning), and locksmithing can use Google LSAs. To see if your business qualifies, check the Google Local Services website.

Benefits of Google Local Service Ads

Appear at the Top of Search Results:- Your ad will show up at the top, even before regular Google Ads services or organic search results, making it easier for customers to find you.

Get More Clicks than Competitors:- Since LSAs take up prime space in search results, your business can get a larger share of clicks compared to others.

Build Trust with Customers:- The Google Guaranteed badge shows that your business is vetted and trustworthy, helping customers feel confident choosing you.

Easy Budgeting and Location Targeting:- You can set your budget and pick the areas you want to target, ensuring you only pay for leads that match your services.

Pay Only for Qualified Leads:- Unlike traditional ads, LSAs charge only for leads (potential customers), not clicks. This makes it a cost-effective way to generate business.

How to Get Started with Google LSAs?

Set up a Google Local Services account or log in using the Google Guaranteed login.

Complete your business profile with necessary details like licenses and insurance. Make sure to fill out the Google business profile insurance field accurately.

Choose the right service categories to target the audience that needs your services.

Once everything is set up, start running your ads and capturing leads.

7 Tips to Maximize ROI with Google Local Service Ads

Choose the Right Account Type (MCC vs. Individual Account):- If you manage multiple businesses, consider using the My Client Center (MCC) account for easier management.

Focus on Your Best Areas and Services:- Identify the services and locations where you get the most business, and adjust your budget to focus on those.

Avoid Ad Rejections:- Make sure your business details, such as your license and insurance information, are accurate to prevent your ads from being disapproved.

Collect Positive Reviews:- Ask happy customers to leave good reviews on your Google Local Services profile. Reviews are a key factor in how your business ranks in the results.

Set Competitive Bids and Budgets:- Research what other businesses in your area are bidding for similar services and set your budget to stay competitive.

Update Your Business Hours:- Keep your business hours up-to-date to make sure potential customers can reach you when they need your services.

Track and Improve Your Leads:- Use Google Local Services to track the performance of your ads and leads. Adjust your strategy based on what’s working and what’s not.

Google Local Service Ads can help your business get more visibility, build trust with customers, and ultimately increase your ROI. Whether you’re exploring local service ads business categories or figuring out how to charge a fee, following these simple tips can lead to better results and help you grow your business.

You can also read: The Ultimate Guide to Local Citations: Get Your Business Found Online

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Rishabh Sharma (Rish)

Founder, ICONIER Inc.

The post Tips to Maximize ROI with Google Local Service Ads appeared first on Iconier.

Search Google or Type A URL – Which is more

Rish Sharma — Sat, 05 Oct 2024 09:18:57 +0000

In today’s digital era, we rely on the web for daily tasks. But sometimes it can be frustrating when search results don’t match exactly what you are looking for and take your time and effort.

In this blog, we’ll discuss how to navigate the web more effectively, and what is more effective: search Google or type a URL?

What is search Engine?

A search engine is software program that helps you find information online quickly and efficiently. Google, Bing, and Yahoo are all examples of search engines providing the most useful and accurate results based on your query.

In these search engines, you’ll search for a specific keyword or query, and the search engine gives you a list of websites related to your search.

Top 5 Best Google Alternative Search Engines

Google is the prime search engine used globally. Also, there are other options like:

Bing – A strong alternative to Google.
Yahoo – Still widely used in some regions.
Baidu – The leading search engine in China.
Yandex – Popular in Russia.
DuckDuckGo – Its popular in the USA.

You can also read: How to Drop a Pin in Google Maps (Desktop & Mobile)?

How to Search On Google?

Google is the prime search engine, and it is easy to use. Go to Google.com, and type in the search bar what you are looking for.

For Example: If you’re a business owner and want to find information about the latest marketing tips. In the search bar, you can type “latest marketing tips”. Then, Google will display results with articles, videos, and more.

Also if you are looking for a specific website “Just type your keyword followed by “site:” and the website’s URL For example, “marketing tips site

.com”. This will show you results from that site.

Using Voice Search

Voice search allows users to perform online searches by speaking their queries instead of typing them. It’s powered by voice recognition software that understands spoken, you can ask Google to search for you and provide relevant results you are looking for. Click on the microphone icon in the search bar and say what you want to search.
Voice search has become popular nowadays due to the convenience and increase in use of devices like smartphones, smart speakers (Amazon, Alexa, Google Home), and virtual assistants (Siri or Google Assistant).

You can also read: Guide to Using Google Maps Route Planner

How to type a URL?

Typing a URL (Uniform Resource Locator) directly into the search bar is the fastest way to reach to specific site. A URL is a specific web address of a website like “www.google.com”.

Here’s How to do it:

Open your browser.
Click on the search bar of the browser.
Type the full URL of the website (e.g., www.example.com) and press Enter.

This method is helpful if you know the exact website. This search will take you to the specific search when you type the web address.

Search Google or Type a URL: Which Option Is Better?

Which option is better, searching Google or typing a URL, depends on the information you need.

You can use Google Search at specific websites or when you’re exploring new topics and want to compare information from different sources. It’s flexible and dynamic, allowing you to search both broad and specific.

You can search or type URL when you know the exact address you want to visit. Entering the web address is likely to be the quickest solution.

Both ways are effective and helpful search and type URL, depending on your requirements. Google is good for intensive search but URLs are better for direct accessing the resources.

6 Tips of Mastering Google Search: A Definite Guide

To make the most of Google Search, here are some tips:

Search for specific keywords like, “(industry) program”.
Search for an exact match like, “tallest building”.
Search for a price like, “camera $400”.
Use filters to narrow down your search results.
Search by using hashtags like, “#throwbackthrusday”.
Take help from Google’s autocomplete suggestions.

You can also read: Increase Your Local Visibility: Optimizing ‘Near Me’ Searches

Frequently Asked Questions (FAQ’s)

What security concerns should you consider when typing URLs versus searching on Google?

Search and type URL: Typing URLs can lead to phishing sites if you mistype the wrong address.

What are the advantages of saving URLs or using bookmarks for frequently visited websites?

You will get quick access and skip the search process for frequently visited pages.

How do I type a URL into my browser?

To type a URL into your browser:

Open your web browser (like Chrome, Firefox, Safari, etc.).
Click on the address bar at the top of the browser window.
Type the full URL (like "www.xyz.com") and press Enter.

When to search Google instead of typing a URL?

When you are unsure of the exact website address: If you only remember part of a website's name or topic, search for it on Google instead of guessing the full URL.

When looking for a specific topic, product, or service: Use Google to find the best results, especially if you're exploring different websites or don't know which one to visit.

When you need more information: Search engines can offer related links, answers, or additional context that you wouldn't get from a single URL.

Is it safe to type URLs directly into the address bar?

Yes, it's generally safe to type known URLs directly into the address bar, as long as:

You’re sure the URL is correct and from a trustworthy source.
Be cautious of unfamiliar or suspicious URLs. Avoid typing URLs from untrusted sources to prevent phishing or malware risks.

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+1 (702) 238 5098

Rishabh Sharma (Rish)

Founder, ICONIER Inc.

The post Search Google or Type A URL – Which is more appeared first on Iconier.

18 Effective Local Marketing Ideas for Your Small Business

Rish Sharma — Fri, 04 Oct 2024 09:46:34 +0000

As a business owner, do you want to upgrade your marketing strategies? If yes, you are at the right place.

In this blog, We will go through simple yet effective local marketing strategies that are easy to implement and used by many successful local business owners.

These strategies will help you to convert visitors into your local customers.

Run Google Ads

Google is the prime search engine. And by doing local advertising on Google you can boost your business inquiries and sales.

With pay-per-click (PPC) advertising, you can effectively target your audience within a reasonable budget.

Google ads help your business appear at the top of the search results, increase visibility, and attract potential customers.

Use Radius Targeting in Google Ads

You can use Google Ads’ radius targeting feature to reach a location-specific audience. This feature will allow you to target customers within a 5 to 10-mile radius of your business area. This will ensure your ads are visible to potential customers in your area.

By following these steps you can use this feature easily:
Sign in to Google Ads > Navigate to Your Campaign > Go to Settings > Click on Advanced Search > Select Radius Targeting > Save Your Changes > Review and Launch.

You can also read: How to Drop a Pin in Google Maps (Desktop & Mobile)?

Run Local Facebook Ads

By combining Facebook and Google Ads, you can easily create sustained growth for your business. While people scroll their news feeds, they’ll see your ads repeatedly and this makes your brand memorable in their minds. As they become more familiar with your business, they’re more likely to buy your product or service when required.

Highlight Your Distance in Mobile Ads

Being a local business owner, you have a big advantage over national chains. They cannot target nearby location-specific audiences but you can. During ads mention how far you are from the customer’s location. This not only brings more convenience but encourages customers to buy from you.

Build Custom Landing Pages for Each Campaign

Your ads should take customers to a specific landing page. This makes the experience more smoother and helps improve your conversions.

An effective landing page always has this:

A clear and concise Call-to-action (CTA)
How can your product or service help your audience?
Who are you?
The benefits and features of your product or service.

Use Remarketing to Get Reviews

Getting positive reviews is essential for any local business advertisement strategy. By using remarketing ads you can remind your happy customers to leave a review after visiting your website. Positive reviews will help in building more credibility and trust among new customers.

Create a Remarketing Campaign: First, set up a remarketing campaign by using platforms like Google Ads or Facebook Ads. You need to target people who have purchased from you before.
Segment Your Audience: You need to target those people who have either purchased from you or taken your service, as they are more likely to leave a review.
Craft a Review Request Ad: Now you need to design an Ad that politely asks for a review.
Offer an Incentive (Optional): You can offer a small discount for those who leave a review.
Link to Review Platforms: Make the whole process easy for the customers to leave a review.

Try Call-Only Ads

If you are a local service business owner that drives sales from phone calls, local internet marketing services like call-only ads are perfect for your business.

These ads make it easy for potential customers to call you directly without going to your website page.

Use Storefront Images in Ads

If you have a physical location, show a picture of your store in your local marketing platform ads. This will make your business memorable in the minds of local customers. And the chances of buying your product or service will be high.

Optimize Your Google Business Profile

Google My Business (GMB) is the online profile of your business for “near me” searches. A GMB profile includes information like the business name, address, phone number, website, hours of operation, and customer reviews.

A well-optimized profile helps you get to the top of “near me” searches.
It helps in getting more online visibility.
Local area foot inquiries will start increasing.
Helps in building trust and credibility among future customers.

Encourage Reviews

Positive reviews are the key to marketing a small service business. Ask your satisfied customers to leave a positive review.

This will help increase trust and credibility among future customers. Positive reviews always help you stay ahead of competitors.

Use Local Hashtags

Using local marketing business hashtags like #YourCityEvents can make it easier for people to find your business on social media. This is an effective strategy for local online marketing.

Connect with Local Influencers

By partnering with local influencers who have similar target audiences. Offering a free product or service to them in exchange for a shoutout can help you reach a wider audience in your local area.

Run Contests or Giveaways

Humans love free stuff, and hosting contests or giveaways is a fun way to grab customer attention. Offering something for free in exchange for a social media follow or visit can boost engagement and business awareness.

Automate Your Social Media

At Iconier, we help businesses manage their social media. So, you can focus on your business. We are one of the best marketing agencies in the US.

Do volunteer work in your local community

Volunteering in your community is a great way to connect with local people and this will help in increasing your brand visibility. Businesses thrive on trust and giving back through volunteering shows that you care about more than just sales.

Create seasonal content

By creating seasonal content you can easily grab attention during the key times of the year. You can also provide some discounts to attract local customers.

Offer referral incentives

Referral incentives are one of the best local business advertising ideas for small businesses. Offer your current customers a reward—like a discount —for referring new customers to your business. It’s a win-win: your customers feel appreciated, and you get new business without spending a lot on advertising.

You can also read: Increase Your Local Visibility: Optimizing ‘Near Me’ Searches

Encourage word-of-mouth marketing

It’s the most effective marketing strategy that relies on consumers to spread the word about your company or product. This strategy makes the process so easy. People will trust and buy from you.

By using these local marketing strategies, you can build a successful business. These strategies will help you stand out from your competitors and bring more sales to your business. If you need our help you can contact us!

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Have a project to discuss? We are Ready

+1 (702) 238 5098

Rishabh Sharma (Rish)

Founder, ICONIER Inc.

The post 18 Effective Local Marketing Ideas for Your Small Business appeared first on Iconier.

Guide to Using Google Maps Route Planner

Rish Sharma — Thu, 03 Oct 2024 11:26:57 +0000

Navigating unfamiliar roads or planning a multi-stop journey can be overwhelming, but with Google Maps Route Planner, it doesn’t have to be.

Whether you need Google Maps directions for the nearest restaurant or a business route with multiple stops, this guide will help you to make the most of Google Maps.

From this guide, you’ll set up and customize your routes effectively. By the end, you’ll be able to use Google Maps Confidently and make your navigation easy and smooth.

How to Use Google Maps Route Planner on Your Mobile

You can use Google Maps Route Planner on both Android and iOS platforms with these quick and easy steps:

Open the Google Maps App: First, Open the Google Maps on your device and ensure that your GPS is enabled. This will allow Google Maps to detect your current location and provide real-time directions.
Click the directions button: Now you need to tap on the “direction” icon, located at the bottom of your screen.
Add starting and destination address: After tapping on the direction icon, you will see a search bar where you must enter your starting and destination points. Then Google Maps will show you the most efficient routes based on traffic and road conditions.
Choose Your Transportation Method: Now you must select your transportation mode- driving (car icon), walking, public transport, or biking.
Customize Route Preferences: Tap “Options” to customize your route preferences, such as avoiding tolls, motorways, or ferries.
Review your route plan: After entering your route details, you can review your route plan such as stops, distance, directions, and estimated travel time.
Start navigation: When ready click on the start to begin turn-by-turn voice-guided navigation.

How to Use Google Maps Route Planner on Your Web Browser

Open Google Maps: Open the Google map on your web browser.

Enter the Starting Point and Destination: Just like the mobile, now input the starting and destination points in the search bar.

Add multiple destinations (if needed): No worries, if you are planning for a multi-stop trip. Below your destination, you’ll see a little plus sign (+) next to “Add destination”. You can use it to add multiple destinations according to your needs.

Rearrange your stops: You can also rearrange your stops and this will make your journey easy and smooth.

Choose your transportation mode: Now you need to select your transportation mode- driving (car icon), walking, public transport, or biking.

Review and select your route: After entering your route details, you can review your route plan such as stops, distance, directions, and estimated travel time.

Send directions to your phone: Click on “Send directions to your phone” at the bottom of the directions panel. You can either copy the link to share it or send it directly via email.

You can also read: How to Drop a Pin in Google Maps (Desktop & Mobile)?

Setting Multiple Stops on Google Maps

Open the Google Maps App: First, you need to open the Google Maps on your mobile or web browser.
Enter Your First Destination: Then, you need to add your starting point and destination in the search bar.

Add More Stops: Now you can add multiple destinations or stops. Below your destination bar, you’ll see a little plus sign (+) next to “Add destination”. You can use this feature to plan a multi-stop route.
Customize the Route: You can also customize your stops effectively by rearranging the destinations.

Save and share: You can save it for future reference or share it with your friends and family.

When to use Google Maps for route planning: Best Practices

Basic Directions
Personal Trips and Errands
Distance Calculations
Real-Time Adjustments

Pros and Cons of Using Google Maps for Route Planning

Pros of Using Google Maps for Route Planning

Ease of Use: Google Maps directions are user-friendly and accessible to everyone.
Real-Time Traffic Updates: Google Maps works according to real-time factors like traffic, accidents, and road closures.
Free Access: Google Maps is free and easy to navigate.
Multi-Device Compatibility: It works seamlessly on all devices like desktops, smartphones, or tablets.

Cons of Using Google Maps for Route Planning

No route optimization: Google Maps handles trips with a few stops, it doesn’t optimize routes with multiple locations. It works well only with 10 stops max.
Sometimes confusing: Sometimes it’s confusing and you go to the wrong spot.
Battery drain: It can be a bit power-hungry.

Frequently Asked Questions (FAQ’s)

Can I use Google Maps Route Planner offline?

Yes, you can use Google Maps Route Planner offline.

Search for the location
Download it (Option under the area details)

How accurate are the travel times on Google Maps Route Planner?

It is generally very accurate because It uses a combination of real-time traffic data, historical traffic patterns, and the current road conditions to give you an estimated travel time.

What are the best practices for using Google Maps for business deliveries?

Here are some best practices: Plan, Use real-time traffic updates, and Avoid high-traffic hours.

How can I avoid tolls, highways, or ferries using Google Maps Route Planner?

After entering your starting and destination points. Click on the options. You’ll see checkboxes for "Avoid tolls," "Avoid highways," and "Avoid ferries”. Simply check the boxes according to your preferences.

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Have a project to discuss? We are Ready

+1 (702) 238 5098

Rishabh Sharma (Rish)

Founder, ICONIER Inc.

The post Guide to Using Google Maps Route Planner appeared first on Iconier.